Department of Marketing

Marketing is about creating and sustaining mutually satisfying exchanges of value between an organisation and its customers and, as such, is both a function in organisations and a way of thinking about business in local and global perspectives. Keeping this view in mind, as well as growing demand for qualified marketing executives, Jagannath University took the initiative to launch the Department of Marketing to foster marketing education and research, and to cater to the need of the society. Officially it started functioning from the July 5, 2007 with a handful of 100 students in the BBA- Marketing programme. Since its inception Department of Marketing is very much sensitive about the quality of education, as a result it recruited faculty members with high academic caliber having long experience of teaching in the country and abroad. The founder chairman currently heading the department has academic qualifications from Great Britain, The Netherlands and Australia, which is ultimately reflected on the teaching quality and assessment of the department.

Programme Aims and Overview 

The aim of this BBA-Marketing is to incorporate the new dimensions of business competencies, by educating individuals to handle the complexities of today and tomorrow’s business world within an innovative, rigorous and challenging programme with special focus on Marketing. It will provide an opportunity for students to learn and to understand the business opportunities of an increasingly interdependent yet diverse business world and to gain the skills to meet the challenges in a local or international way. The Programme will provide students with a comprehensive grounding in theoretical and empirical knowledge of Management, Finance, Accounting, Economics, Quantitative application in Business Decision Making and Research, Business Law, Consumer Behaviour, International Business and Trade, and above all Marketing Management and Strategic application in today’s competitive market place.

The programme produces graduates with a sound grasp of marketing principles and practice, with emphasis on marketing relationships in the local and international environment. Students receive high level training in the skills of marketing to be applied for the benefit of their own organisation, employers and their national economies. The vocational element of the course is matched by a strong academic and theoretical base, enabling students to proceed to further academic study where appropriate.

The syllabus has been designed such a way that the students will be trained up by many value added features such as opportunities for real-life learning through our live industry project, "Marketing  in Practice", high calibre industry collaboration, research excellence and skills based teaching. 

Teaching Structure

The high quality education which students receive at the Department of Marketing, Jagannath University, is reflected in the methods through which students are both taught and assessed. Modern teaching aids such as multi-media projector, cordless sound system are used to make the lecture and presentation effective and useful both for the teaching staff and students.

Some of the methods of teaching at the Department of Marketing, J.U. may seem to be new to you. The teaching methods at the department are designed to enhance your learning experience and may vary from subject to subject, reflecting the needs of the different disciplines. Teaching methods include:

• lectures that form the basis of teaching in the early years of all programmes
• tutorials that supplement the lectures and will call for your participation, whilst ensuring closer supervision and encouragement
• seminar discussion groups that form the basis of teaching for many subjects in the later years
• Case study  has been compulsorily followed for all theoretical courses in order to have sense of practical application and environment through simulation case
• fieldwork and excursions that form an experience about real situation
• group project work that forms practical experience through real project where students can combine theoretical knowledge with practice
• Essay Writing forms a basis for writing analytical papers through which students gain skills of writing literature review in scholarly way
• Internship/ Dissertation gives students an opportunity of gaining experience in practical marketing through placement in a business organization on the one hand. On the other hand, dissertation gives a solid understanding on a specific problem based on the theoretical framework, which eventually lead students for research orientation and trouble shooting skills.

Assessment

At the Department of Marketing, Jagannath University, continuous or periodic assessment is used in every subject, so the final grades you receive for each module will be based on a selection of assessment types including:

• essays
• short tests
• projects – individual or in groups
• presentations – individual or in groups
• written examinations

This approach is designed to be fair and precise, as well as giving you constant feedback on your progress and minimising the stress of intense exams. There are exams at the middle and end of each semester.

The Programme Structure 

The BBA-marketing programme is fully run by semester system of 120 credit points including internship/ dissertation project. 

Who Should Apply 

The Programme is open to those holding at least GPA 6 combined in SSC and HSC (As determined for the session 2007-08 but subject to change in the next year), but it does not guarantee admission. Students will have to sit for a competitive examination to be held at the University every year. The average GPA (SSC + HSC) that the current students of the Department of Marketing hold is 7. The last year (2007-08) competition ratio in the admission was 50: 1. Students are advised to have good spoken and written skill in English language especially for admission in the Department of Marketing, Jagannath University. 

Career Prospects 

Graduates from the Department of Marketing, the way they are trained, are expected to enter a wide variety of jobs in both the private and public sectors. More specifically, they will be in position to join in local & multinational businesses, financial institutions, research organizations, consulting firms and universities as well. 

Teaching Staff 

Right now there are three faculty members working for 100 students (1^st batch). However, another 4 faculty members including a Professor, an Associate Professor, an Assistant Professor and a Lecturer are in the way to join the department shortly. 
 

      1. Md. Bakhtiar Rana

      Chairman & Assistant Professor 
 

He holds a BBS (Honours) in Marketing and an MBA with a major in Marketing from the University of Rajshahi. He secured A grade with second position in English Medium in the MBA programme. He also obtained M.Sc in International Business (IB) with a major in International Marketing from the University of Stirling, Uk. The programme was run by the European Academic Consortium for Management Studies, which was composed of three prestigious institutions from Europe such as University of Stirling, UK; University of Groningen, The Netherlands; CERAM Sophia Antipolis European School of Management, France. Taking the advantage of the International Business programme at EAC, he traveled to the Netherlands at the University of Groningen, and joined in the second semester of the IB programme, where he completed six courses including an additional course “Management Consulting”. He secured four distinctions in the M.Sc-IB programme.

Furthermore, he completed Certificate IV in Assessment and Workplace Training from the DETE South Australia. He also completed Teacher Training and Professional Development Programme at the Centre of International Education and Training, Adelaide, South Australia.

He has around 8 years teaching experience in different private Universities of good repute.

He has 10 research publications in top rated peer reviewed local and international journals, of which South Asian Journal of Management Sciences, Academy for Global Business Advancement (AGBA), Indonesian Management and Accounting Research are mentionable. Currently he has finished two research projects with Prof. Dr. Shaista E. Khilji, The George Washington University, USA and Ms. Elpida Melpomeni Chlimintza, University of Glasgow, UK; both the papers are in the way to be published in world class conference proceedings in USA and UK.

Besides teaching at the University he is active in consultancy at the Needs & Solutions- a multilevel management consultancy firm. 
 

      2. Imranul Hoque

      Lecturer 

He holds a BBA in Marketing and an MBA with a major in Marketing from the University of Dhaka. He secured CGPA-3.78 in the MBA and CGPA-3.84 in the BBA programme.

He has around 1 year of teaching & work experience in different private organizations with good repute.

He secured a position in the Dean’s Merit List, Faculty of Business Studies, University of Dhaka.  
 

      3. Mahmudul Hasan Fouji

      Lecturer 

Mahmudul Hasan Fouji did both MBA & BBA from the Department of Marketing, University of Dhaka with enviable performance. He earned 2^nd place with a CGPA of 3.96 out of 4.00 in the BBA program and got the 4^th place with a CGPA of 3.86 out of 4.00 in the MBA program. Both the results ensured that he earned a place in the Dean’s honors List at the Faculty of Business Studies. He also earned accolades for his S.S.C & H.S.C results. 

As a student he was a regular participant in various business case competitions both at the Faculty level and the National Level.

So far he has taught in a number of well reputed private universities and has also organized co-curricular activities for students. 
 

Contact:  Gazi Faysal Ahmed

            Office Secretary cum Computer Operator

            Department of Marketing

            Jagannath University, Dhaka-1100

            Cell : 01712 285183 
 

Policy-guidelines for Ensuring Academic Excellence at the Department of Marketing: 

In order to ensure international standard as prescribed by AACSB and EQUIS, the following policy guidelines to be used in teaching and assessment of BBA programme at the department of Marketing from the year 2007-08 session to onward. The decision has been taken in the academic committee meeting of the Department of marketing. The guidelines are as follows: 

1. Considering the credit load of each course (Three credit hours), three-hour lecture session for every course to be held in a week through out the semester.

 

2. 40% mark which has been left for internal assessment by the course teacher (faculty member) would consist of --- (a) Case study, (b) Presentation and (c) Mini Project/ Essay writing (GroupWise) and (d) company visit. In case of Mathematical courses such as Business Mathematics, Statistics, Operations Research and Micro Economics, MCQ, Written test and Mini Project would be the tools to assess the students’ internal performance.

 
 

3. 40% Marks for the internal assessment will be allocated as follows:

 
 
 

4. Prior to begin every semester, course teachers will submit the copy of the cases, title(s) of the projects and presentations (along with the date(s) of the case study and presentation) on the respective courses they teach to the Chairman of the department for the purpose of office record. In most cases, presentation can be held on the case analysis.

 

5. Apart from Syllabus-booklet, while beginning the semester, a detail form of syllabus consisting of the following items to be supplied to the students and the Chairman of the department for ensuring the general standard of the lecture and internal assessment of the course:

 

1. Title of the course, programme, e.g. BBA and the name of the University.
2. Name of the faculty, contact address, and qualification (Optional)
3. Course aim
4. Course overview
5. Method of teaching
6. Learning outcomes
7. Student’s responsibilities
8. Nature of classes
9. Reference of the Textbook
10. Name of the cases to be studied, available on, the way to analyze, and on which number of class (s).
11. Title of Project/Essay, and basic guidelines of project/essay writing/ company visit.
12. Nature of presentation, rules of presentation and the criteria that the students to be judged on.
13. Marks (40%) allocation on the different tools of internal assessment.
14. Date(s) for case study, presentation and project should be mentioned in the detail syllabus.
15. Recommended reading(s) in relation to the course (If any)
16. Course breakup, as follows:

 
 

6. Apart from lecture, every faculty member will spend at least three hours in a week for student’s counseling regarding their academic problems and improvements. The counseling hour(s) along with the date(s) to be hanged on the doors of the faculty members for the notification of the students, and a copy to be submitted to the Chairman of the department.
7. It is encouraged that every faculty member will give a seminar, once in a semester, on the subject matter he/she is teaching, or any other topic that he has researched on in order to enhance knowledge sharing and the quality of teaching at the department.
8. An optimum number of classes on each course to be held so that the chapters mentioned in the syllabus are properly taught. Make up classes, when necessary, should be taken in order to complete the syllabus with a standard pace. Students along with the chairman should be prior informed in case any class is shifted or postponed.
9. We, as the faculty members, will make sure that the managerial leadership, analytical ability, trouble shooting capacity in relation to the recent business and management problems are taken into account while lecturing and assessing the students with a view to make them future managers and marketers.
10. We, as the faculty members, will always try to ensure a congenial relationship between students and teachers at the department.

 

11. We, the faculty members, will encourage the students to be more creative through participating in and organizing the co-curricular activities like Business Club, Knowledge Group and other cultural events.
12. In case of internship, students will be supplied a detail internship-guidelines. Prior to move for the internship, student will, with the consultation of the allocated supervisor, submit a brief proposal of internship/dissertation to the supervisor. After the proposal has been approved by the supervisor, a copy of that proposal signed by the supervisor to be submitted to the Chairman of the department for the final approval. After the submission of the internship report, student will present it before the examination committee.